Yesterday at work , I had to clean after up a particularly freaky Slony-I replication fault. I still haven't managed to understand quite what went wrong there. So this morning, I arrived at work in full diagnostic mode, jokingly grumbling about 'howfuckedismydatabase.com'. Laurie was particulary amused by this curmudgeonly joke, and we bantered about it. I pitched a few ideas about how such a joke site might operate, and we left it there and moved on.

Except Laurie didn't. Despite my attempts to dissuade him, he registered the domain, and started knocking together some pages based on the earlier jokes. I chipped in a couple more suggestions, and suggested some error messages, and within twenty minutes or so he had an operational site . Then we shared it with a couple of like-minded people, and left it be. A few of the other people at work passed it around, and a couple of people submitted it to reddit.

Within an hour or so things had started to really snowball. One of the reddit submissions gathered hundreds of upvotes, and for a period of time we were the number one story on hacker news . Laurie added a twitter button and a comment form to the site, and retweets and emails started accumulating fast. By mid-afternoon the site was approaching 200 hits a second, which it handled with aplomb, because he had coded it efficiently, and
configured the server sensibly.

It felt great to watch so many people comment positively about some of my dumb jokes, pretty much in real time. It gave me a really direct experience of something I'd always innately understood about the internet, but had not yet witnessed close to home; the ability to quickly reach an appropriate audience for almost any content, regardless of how specialised. Our little shared joke quickly reached out to thousands of people, who found something within it they also related to. This really amazes me.

It also showed me something about my own character. While I was perfectly happy to joke about the idea, it needed somebody like Laurie, with the skill and enthusiasm to pick up on it and make it into something tangible and exciting. I'd instinctively shied away from broadcasting it further than my desk, and my initial reaction was that developing it any further would be a waste of time and money. I was very wrong about that, it turned out to be an interesting experience, and enormous fun. I think this means I should endeavour to be a little less cynical.

posted by cms on 2010-08-26 20:16:48