There’s a store section called “Apps Starter Kit” which lists a dozen or so applications that Apple are promoting as “must have” installs for new iOS users. I installed a handful of these to my iPhone 3GS, but the one that has most impressed me so far is the iOS edition of DragonDictate.

It’s a “split brain” app, by which I mean it uses “the cloud” to perform the text-to-speech conversion. So far I have been quite impressed with the accuracy of the process, in fact I have created this blog post by dictating while walking the dog, with just a little editing afterwards for tidy up and to add hyperlinks. I suppose it is a little like a poor man’s edition of Siri, minus the pretend A.I. and the search and reminders integration.

You can get text by dictating into a text box within the application and there is a quick menu of options that allow you to create an SMS or an e-mail or copy the text to the system clipboard easily for use in other applications. This collaboration isn’t too clunky and although dictating text into your phone is a little stilted it doesn’t seem to be significantly less effective than my relatively crappy typing on the iPhone on-screen keyboard.

The app was free, presumably it’s intended as a promotional device to introduce users to the Dragon family of software applications. Obviously there are some privacy concerns raised by having the voice processing performed on a remote server, but the terms and conditions include a privacy policy which guarantees to preserve your anonymity and keep your data private. The application did even prompted me to ask if I wanted all of my contact names uploaded to the remote service for greater the use of name recognition, and took pains to explain that this would only include name fields from my contacts database and no other personally identifying information or contact details.

I am not sure I would make a habit of using it for writing long articles or even blog posts like this but I think it could prove to be quite useful for such purposes as short e-mail replies or even sending SMS messages in situations where it’s inconvenient to type.

See how many items of product placement you can see in this proud piece of presumably PR-led “pop sci” about smart vending machines. I found it, prominently linked, on the BBC news home page on Boxing Day. The entire notion has a whiff that classic of white elephant puffery from the old school the internet fridge about it.

I don’t know if I’m alone in finding this sort of thing repellant. The motivation to whip up this kind of nearly content-free guff into page length pieces must come from somewhere, which means a degree of specific intent. There’s the skeleton of an interesting piece on mechanical learning and commercial interests buried in there somewhere, but I find it difficult to read when I keep being stabbed in the eyes by blatant marketing copy, much of which I uncharitably suspect of being pasted in directly from the source press-release. The focus of the piece ought to be on the science, perhaps some of the biometrics and algorithms supporting the interesting sounding audience impression metric (AIM) software, but that’s given a throwaway mention; instead the article’s centre of gravity seems distorted to orbit around some recently launched consumer products, with little depth of story. Weird details leave unanswered questions hanging. In what way is a new Jell-O SKU “Just for adults” to the extent that it requires a screening interview by femputer? Titillating teaser questions like this are familiar marketing devices used to capture and exploit base curiosity, but seem out of place in a news piece without any resolution. How does the system handle adults whose body shape diverges strongly from their defined four age brackets? What the merry heck is a general manager of personal solutions anyway?

I gave up counting the product placement incidents after the first couple of paragraphs. Only someone with intimate knowledge of the BBC house style rules would know just how many direct repetitions of the properly capitalized brand names Kraft and Intel are strictly necessary, but there seem to be an awful lot of them littering the piece. There’s a lovely Intel i7 box graphic three-quarters of the way down the piece; it seems to me only tangentally related to the story, yet conveniently re-uses the branding iconography supporting their current consumer-targetted CPU line.

Like many a British license-fee payer, I have a peculiar, combative slightly proprietorial relationship with the BBC; being in some weird sense a stake-holder in this unique broadcasting organisation; pride mingles with a misplace sense of ownership, disappointment tangles with admiration. Once upon a time I viewed their web initiatives as exemplary, inspirational and essential. These days they seem increasingly overcooked, irrelevant, and misguided.

I realise, in a sense, I’m a grumpy old man ranting at the telly, but I think this tapering off of content quality provided by BBC online is a real thing. If so, a really worrying trend; added to this we have an effectively Conservative administration, who I’m sure would love to see the BBC, already in retreat, broken up further. Spreading out the more lucrative parts of the special quasi-monopoly, to their chums in commercial broadcasting whilst binning even more of the less lucrative parts in the name of austerity would fit in well with their principles of government.

This year scheduling means our turn for hosting the big family meal falls on Christmas eve. Mrs S. did the lion’s share of the cooking, facilitated by a new kitchen, more commodious than the postage stamp sized galley we’ve had for the past couple of years. Champagne, ice-cream,CBeebies pantomime on a loop, nut-roast, sprout and chestnut soup, mechanical penguins, musical crackers, roasted vegetables, and plenty of early presents for young Ada May to open and get over-excited about. Merry Christmas to all four of my readers!

Of course, I bought and read the Jobsography, Kindle edition, naturally. While I’m not sure I identify with all the howling fanboys’ anguished reviews, given my role as super-NEXTSTEP-fanboy I was a bit disappointed, although not particularly surprised, at the relative lack of NeXT content. So I was overjoyed when this 1986 PBS documentary, featuring NeXT in it’s pre-launch startup guise, popped up in it’s wake. The linked blog post also contains the NeXT stevenote, from the eventual product launch.